Xiaomi's SU7 Ultra: A Luxury Sports Car That Rivals Ferrari

Wednesday, 30 October 2024, 11:00

EV sports cars are taking the market by storm, with Xiaomi unveiling the US$114,000 SU7 Ultra, a luxury sedan reminiscent of Ferrari's design. Company founder Lei Jun hailed this vehicle as amazing, as Xiaomi aims to capture the luxury EV segment. The SU7 Ultra is part of Xiaomi's strategic push into the electric vehicle market, following impressive sales of its ongoing sedan lineup.
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Xiaomi's SU7 Ultra: A Luxury Sports Car That Rivals Ferrari

Xiaomi's Strategic Entry into EV Sports Cars

The introduction of Xiaomi's SU7 Ultra as a luxury sports car priced at US$114,000 marks a bold move in the EV market. It closely resembles a Ferrari, captivating consumers with its sleek design and powerful features.

Sales and Production Insights

Since its initial launch, Xiaomi has already reported over 75,688 SU7 sedans delivered. Investors are optimistic as the SU7 Ultra has received more than 3,600 pre-orders within just ten minutes of opening registration.

  • Monthly deliveries have surpassed 20,000 units.
  • Revenue from Xiaomi's EV business reached 6.4 billion yuan in Q2.
  • Despite a net loss, Xiaomi's EV ambitions remain strong.

Market Reactions and Consumer Trends

Although some consumers question the practicality of the SU7 Ultra's 1.98-second acceleration on urban roads, many admire its horsepower compared to premium brands.

Technological Innovations and Competitions

In addition to its automotive ventures, Xiaomi revealed the Xiaomi 15 series smartphones that aim to challenge Apple's offerings, particularly with its new HyperAI system.

  • Xiaomi 15 starts at 4,499 yuan.
  • It presents various AI capabilities that appeal to tech-savvy users.

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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