Xiaomi's SU7 Ultra: A Luxury Sports Car That Rivals Ferrari
Xiaomi's Strategic Entry into EV Sports Cars
The introduction of Xiaomi's SU7 Ultra as a luxury sports car priced at US$114,000 marks a bold move in the EV market. It closely resembles a Ferrari, captivating consumers with its sleek design and powerful features.
Sales and Production Insights
Since its initial launch, Xiaomi has already reported over 75,688 SU7 sedans delivered. Investors are optimistic as the SU7 Ultra has received more than 3,600 pre-orders within just ten minutes of opening registration.
- Monthly deliveries have surpassed 20,000 units.
- Revenue from Xiaomi's EV business reached 6.4 billion yuan in Q2.
- Despite a net loss, Xiaomi's EV ambitions remain strong.
Market Reactions and Consumer Trends
Although some consumers question the practicality of the SU7 Ultra's 1.98-second acceleration on urban roads, many admire its horsepower compared to premium brands.
Technological Innovations and Competitions
In addition to its automotive ventures, Xiaomi revealed the Xiaomi 15 series smartphones that aim to challenge Apple's offerings, particularly with its new HyperAI system.
- Xiaomi 15 starts at 4,499 yuan.
- It presents various AI capabilities that appeal to tech-savvy users.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.