Japan's Brewing Giant Sets Sights on Attracting Sober Gen Z Consumers
Wednesday, 5 June 2024, 23:23
Japan's Largest Brewer Strategy to Target Sober Gen Z
In a recent interview with the BBC, Atsushi Katsuki shared insights on the firm's approach.
Identification of Sober Gen Z as Opportunity and Risk
Highlighting the strategic importance of adapting to changing consumer preferences.
- Opportunity: Targeting Gen Z embracing sober living.
- Risk: Adapting to the decline in traditional alcohol consumption.
By aligning with the evolving needs of consumers, the brewer aims to secure future growth.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.