Hanesbrands Announces $1.2 Billion Sale of Champion Brand to Authentic Brands Group

Wednesday, 5 June 2024, 13:13

Hanesbrands has reached an agreement to sell its iconic Champion brand to Authentic Brands Group for $1.2 billion, a significant move in the fashion industry. The transaction, announced recently, marks a strategic shift for Hanesbrands and underscores the value of the Champion brand in the market. The deal signals a major development that is poised to reshape the competitive landscape in apparel industry.
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Hanesbrands Announces $1.2 Billion Sale of Champion Brand to Authentic Brands Group

Hanesbrands has agreed to sell its Champion brand to Authentic Brands Group in a transaction valued at $1.2 billion.

This sale represents a significant strategic move for Hanesbrands.

The transaction underlines the value and potential of the Champion brand.

  • The deal signifies a transformational shift in the fashion industry landscape.

This move by Hanesbrands is set to have a lasting impact on the market.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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