EU Ruling: McDonald’s Loses Trademark for ‘Big Mac’ in Dispute with Supermac’s
Wednesday, 5 June 2024, 12:33
EU Ruling: McDonald’s Loses Trademark for ‘Big Mac’ in Dispute with Supermac’s
The European Union has ruled against McDonald’s in losing the trademark for ‘Big Mac,’ following a legal battle with Ireland’s Supermac’s. The decision is a significant blow to McDonald’s intellectual property protection within the EU, affecting their branding and market presence. This ruling highlights the importance of trademark disputes in the competitive fast-food industry and the need for companies to fiercely protect their brand identity.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.