EU Rules in Favor of Supermac’s in Trademark Dispute with McDonald’s

Wednesday, 5 June 2024, 12:33

In a significant development, McDonald’s has lost the trademark battle over 'Big Mac' in the EU following a legal dispute with Ireland’s Supermac's. The European Union Intellectual Property Office sided with Supermac’s, allowing them to use the 'Big Mac' name across the EU. This decision marks a blow to McDonald’s brand protection efforts in the region, impacting its market dominance and branding strategies going forward.

https://store.livarava.com/a2940807-2338-11ef-a40b-9d5fa15a64d8.png — EU Rules in Favor of Supermac’s in Trademark Dispute with McDonald’s

McDonald’s Loses 'Big Mac' Trademark Battle

In a recent legal battle between McDonald’s and Ireland’s Supermac’s, the EU ruled in favor of Supermac’s in the dispute over the 'Big Mac' trademark.

Implications for McDonald’s

Loss of Brand Protection: The ruling signifies a setback for McDonald’s in protecting its iconic 'Big Mac' brand.
Competitive Landscape: Supermac’s now has the right to use 'Big Mac' across the EU, altering the competitive dynamics in the fast-food market.

This decision has significant implications for McDonald’s market presence and branding strategies in the EU.

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.