EU Rules in Favor of Supermac’s in Trademark Dispute with McDonald’s
Wednesday, 5 June 2024, 12:33
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McDonald’s Loses 'Big Mac' Trademark Battle
In a recent legal battle between McDonald’s and Ireland’s Supermac’s, the EU ruled in favor of Supermac’s in the dispute over the 'Big Mac' trademark.
Implications for McDonald’s
- Loss of Brand Protection: The ruling signifies a setback for McDonald’s in protecting its iconic 'Big Mac' brand.
- Competitive Landscape: Supermac’s now has the right to use 'Big Mac' across the EU, altering the competitive dynamics in the fast-food market.
This decision has significant implications for McDonald’s market presence and branding strategies in the EU.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.