McDonald’s Loses 'Big Mac' Trademark in EU in Legal Battle with Supermac's
Wednesday, 5 June 2024, 12:33
McDonald's 'Big Mac' Trademark Loss
In a recent legal battle, McDonald’s lost the 'Big Mac' trademark in the European Union to Supermac's.
Implications on Branding
This ruling could lead to necessary changes in McDonald’s branding strategies in the EU region.
Legal Dispute Outcome
- Result: Supermac's favored in the trademark dispute
- Impact: McDonald's to reconsider branding in the EU
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.