China's Gen Z and the Rise of Blind Box Emotional Consumption

Sunday, 27 October 2024, 10:00

China's Gen Z is leading the charge in emotional consumption, with Pop Mart's blind box toys capturing their interest. This impulsive spending behavior brings young consumers joy amidst economic gloom. As brands like Jellycat thrive, analysts indicate the shift towards emotional value is reshaping the market.

Scmp — China's Gen Z and the Rise of Blind Box Emotional Consumption

Identifying the Emotional Consumption Trend Among Young Chinese

As China's economy navigates slowdowns, one bright spot is Pop Mart, the leading retailer of blind box toys. With estimated third-quarter revenues soaring, this brand captivates the hearts of young consumers.

Understanding Impulsive Spending Behavior

The appeal lies in emotional satisfaction rather than practicality. Young Chinese, approximately 280 million strong, increasingly favor expensive yet emotionally fulfilling items.

The blind box concept creates intrigue and excitement.
Prices for Pop Mart's toys range from 69 to over 1000 yuan.
High emotional needs drive this impulsive spending.

Cao Zuo, a university student, notes purchases serve as

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.