European Court of Justice Rules Against McDonald's Trademark for Chicken Big Macs

Wednesday, 5 June 2024, 11:56

The European Court of Justice has made a significant ruling that strips McDonald's of its EU trademark for chicken Big Macs. This decision allows other chains to sell poultry-based 'Big Macs' in the EU market, impacting McDonald's market exclusivity and branding strategies.
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European Court of Justice Rules Against McDonald's Trademark for Chicken Big Macs

EU Court Ruling Impacts McDonald's Trademark

The recent decision by the European Court of Justice to strip McDonald's of its EU trademark for chicken Big Macs has opened the doors for other chains to introduce similar products.

Key Implications for McDonald's:

  • Market Exclusivity: McDonald's loses its exclusive rights to chicken Big Macs in the EU.
  • Brand Protection: This ruling challenges McDonald's branding strategies and market presence.

In conclusion, McDonald's will face increased competition and potential rebranding efforts following this significant court ruling.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.

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