De Beers Concludes Six-Year Experiment with Lab-Grown Diamonds

Tuesday, 4 June 2024, 21:00

The controversial six-year experiment by De Beers involving lab-grown diamonds reaches a crucial conclusion. The company had launched its Lightbox jewellery brand for synthetic gems in 2018, diverging from its traditional focus on natural stones. This shift in strategy has significant implications for the diamond industry and consumer perceptions.

https://store.livarava.com/ddfa1989-22b8-11ef-a404-9d5fa15a64d8.jpg — De Beers Concludes Six-Year Experiment with Lab-Grown Diamonds

De Beers Concludes Six-Year Experiment with Lab-Grown Diamonds

Following a controversial six-year experiment, De Beers made a pivotal decision regarding lab-grown diamonds. The company introduced its Lightbox jewellery brand in 2018, a departure from its long-standing emphasis on natural stones. This move has sparked discussions about the future of the diamond market and the influence of synthetic gems.

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