Survey Unveils Major Gap in Collaboration Between Marketing and Sales Teams
Tuesday, 4 June 2024, 10:48
Gartner Survey Highlights
The recent Gartner survey reveals an alarming fact that marketing and sales teams collaborate on a mere three out of fifteen commercial activities, reflecting a deep-seated disconnect.
Major Implications
- Lack of Synergy: Limited collaboration between marketing and sales can lead to missed opportunities and inefficiencies.
- Organizational Performance: The lack of alignment may impact overall performance and hinder revenue growth.
Overall, fostering collaboration between marketing and sales is crucial to maximizing business outcomes and staying competitive in the market.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.