White Stuff CEO Shares Plans to Appeal to Fiftysomething Shoppers
Tuesday, 4 June 2024, 11:00
White Stuff CEO's Strategy to Target Fiftysomething Shoppers
In a bid to capture the attention of mature shoppers, White Stuff's CEO, Jo Jenkins, is unveiling innovative strategies to tap into emerging midlife trends. With the closure of several department stores, Jenkins is determined to cater to the needs of the fiftysomething demographic in a unique way.
Highlights:
- Jenkins Targets Mature Shoppers: Shifting focus to appeal to the fiftysomething segment.
- Midlife Trends Exploration: Identifying emerging preferences and demands of mature consumers.
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