Discover 14 Unique In-Depth Experiences with Annie Tse Yau On-Yee in Hong Kong

Introduction to New Tour Packages

Hong Kong’s Travel Industry Council, in collaboration with agencies and China Mobile, has launched 14 new tour packages. These tailored itineraries aim to attract mainland Chinese tourists seeking in-depth local experiences as the city turns a corner in its tourism recovery.

Enhancing Visitor Experiences

Chairwoman Annie Tse Yau On-Yee emphasized the importance of providing unique opportunities. The tours incorporate mega-events taking place in the city, with packages ranging from HK$300 to HK$2,800 and covering day tours as well as overnight stays.

• M+ Museum visits showcasing innovative architecture.
• Bar-hopping experiences during the Wine and Dine Festival.

Partnerships for Success

The council has partnered with the Federation of Hong Kong Hotel Owners and the Retail Management Association to boost visibility and access to these packages.

Shopping Experience Reimagined

With retailers keen to attract tourists, collaboration with malls like IFC Mall, K11 Musea, and Wong Tai Sin Centre will offer unique shopping experiences aimed at tourism recovery.

Flexibility for Tourists

Fanny Yeung Shuk-fan, the council’s executive director, stated that the new itineraries offer flexibility, allowing tourists to join groups without the constraints of traditional tour setups.

Looking Ahead

As Hong Kong anticipates 46 million visitors in 2024, these new initiatives aim to cater to both individual travelers and larger tourist groups, adapting to changing preferences in travel.