Pura 70, Mate 70, and HarmonyOS 5.0: Huawei's Strategic Move in the U.S. Trade Blacklist Era

Pura 70 and Mate 70: Key Players in HarmonyOS 5.0 Launch

Huawei Technologies is accelerating the adoption of its mobile operating system, HarmonyOS 5.0, following an outstanding year in the Chinese smartphone market. The latest version, which ditches its Android roots, features a rapidly growing ecosystem with over 15,000 native applications available. Under the leadership of Richard Yu Chengdong, chairman of Huawei’s consumer business group, the company aims to highlight its independence from foreign technology.

Expanding Device Compatibility

• HarmonyOS 5.0 public beta rolls out to Pura 70 and Mate XT models.
• Inclusion of Nova models in early next year’s rollout.
• Current availability on Mate 60 series and Mate X5 foldable smartphones.

Focus on Native Development

To bolster the ecosystem, Huawei is collaborating with Chinese tech companies to foster a rich environment of native apps. On Tuesday, the company introduced an incentive plan offering up to 1 million yuan in cash to developers who meet qualifications.

Sales Surge Amid U.S. Trade Blacklist

Despite being placed on a trade blacklist, Huawei's sales have soared, with the Pura 70 series sales increasing 154% compared to previous models. HarmonyOS captured 17% of the Chinese smartphone market as of March this year, illustrating the shifting landscape as it overtakes Apple's iOS.