Enhancing Tourism in Hong Kong Through Advance Announcement of Events

Monday, 3 June 2024, 09:03

Hong Kong officials are under pressure to disclose upcoming mega events well in advance to support the tourism industry. Caspar Tsui reveals the city's need for a strategic approach to promote events as part of attractive tourist packages for longer stays, emphasizing the importance of coordinated efforts.
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Enhancing Tourism in Hong Kong Through Advance Announcement of Events

Enhancing Tourism in Hong Kong

Caspar Tsui, from the Federation of Hong Kong Hotel Owners, highlights the need for Hong Kong officials to reveal the line-up of mega events at least six months in advance. This strategic move aims to enable the tourism industry to develop tailored products for visitors, ultimately boosting the city's appeal as a tourist destination.

Coordinated Event Promotion

The lack of a cohesive approach to advertising and connecting events poses a challenge for Hong Kong. Tsui stresses the significance of presenting events as part of a comprehensive package to entice tourists to extend their stays and explore all that the city has to offer.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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