Enhancing Tourism in Hong Kong Through Advance Announcement of Events

Enhancing Tourism in Hong Kong

Caspar Tsui, from the Federation of Hong Kong Hotel Owners, highlights the need for Hong Kong officials to reveal the line-up of mega events at least six months in advance. This strategic move aims to enable the tourism industry to develop tailored products for visitors, ultimately boosting the city's appeal as a tourist destination.

Coordinated Event Promotion

The lack of a cohesive approach to advertising and connecting events poses a challenge for Hong Kong. Tsui stresses the significance of presenting events as part of a comprehensive package to entice tourists to extend their stays and explore all that the city has to offer.