European Markets and US Markets Highlighted in Push for Hong Kong’s Trade Show Support
The Challenges Facing Hong Kong’s Exhibition Industry
The organiser of one of Hong Kong’s largest trade shows, ComAsia Limited, has called on authorities to prioritize funding for international events. Duncan Cheung Shui-kwai, ComAsia's director, stated that the city’s exhibition and trade show industry is still struggling due to geopolitical tensions and the pandemic’s impact. The Middle East market, as appealing as it seems, would not replace traditional European and North American markets.
Financial Support Needed for MICE
ComAsia has organized Hong Kong’s annual Mega Show for three decades, showcasing made-in-Asia products. Cheung urged the government to allocate HK$500 million effectively to support events that benefit Hong Kong’s economy directly. The Incentive Scheme for Recurrent Exhibitions aims to invigorate the MICE industry post-pandemic, but sustained support is crucial beyond the proposed 2026 timeline.
- Cheung highlighted the significant role of B2B events in attracting international buyers.
- International exhibitors and attendees have decreased by about 20% to 30%.
- Key factors include high tariffs, travel concerns, and competition with the Middle East.
Future of Hong Kong’s Trade Shows
While the Hong Kong Tourism Board reports recovery in visitor segments, Cheung is skeptical about the Middle East compensating for lost European and US markets due to infrastructure limitations. ComAsia is making adjustments for Middle Eastern visitors, including halal meals and prayer spaces, yet significant improvements are needed to fully attract this demographic.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.