Worldcoin Unveils New Orb in Rebranding Effort

Friday, 18 October 2024, 12:42

Worldcoin, Sam Altman's innovative cryptocurrency project, has rebranded itself as World and launched a new eyeball-scanning Orb. Designed to authenticate humanity in the age of AI, this device aims to facilitate secure identity verification. With simpler construction, the new Orb pushes for widespread accessibility.
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Worldcoin Unveils New Orb in Rebranding Effort

World’s Rebranding and New Orb Launch

Worldcoin, now simply called World, continues to develop as an intriguing cryptocurrency and human identity initiative co-founded by OpenAI CEO Sam Altman. The latest innovation, a newly designed eyeball-scanning device known as the Orb, aims to authenticate users' humanness amid advanced AI technologies. This updated Orb features 30 percent fewer parts than its predecessor, making it easier and cheaper to produce, and is equipped with Nvidia's robotics and AI platform, Jetson.

Access and Adoption Goals

Rich Heley, the chief device officer of Tools for Humanity behind World, shared at a recent event that achieving accessibility for every human requires significantly increasing the number of Orbs in existence. Currently, the project has verified nearly 7 million unique identities while expanding services in countries such as Costa Rica, Brazil, and Australia.

Furthermore, World introduced an innovative service called Orb on Demand, enabling individuals to purchase or even rent their own Orb, home-delivered much like a pizza. This development underscores their ambition to verify unique individuals within local communities.

Challenges and Global Reaction

Despite its vision, World faces scrutiny regarding privacy issues associated with biometric data collection. Regulatory responses include temporary investigations and operational suspensions in various countries, showing a need for more transparency in data practices as they expand globally.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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