Edinburgh International Book Festival Makes Decisive Move with Baillie Gifford Sponsorship

Friday, 31 May 2024, 06:45
The Edinburgh International Book Festival has ended its long-standing association with sponsor Baillie Gifford, drawing attention from notable authors like Ali Smith, Zadie Smith, and Gary Younge. The decision follows calls for a change in sponsorship due to concerns voiced by various writers. This move marks a significant shift in the festival's approach to partnerships and aligning with its core values, which has gathered mixed reactions from the literary community.
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Edinburgh International Book Festival Makes Decisive Move with Baillie Gifford Sponsorship

Edinburgh International Book Festival Parts Ways with Baillie Gifford Sponsorship

The recent decision by the Edinburgh International Book Festival to end its sponsorship deal with Baillie Gifford has generated widespread discussions in the literary world.

Contributing Factors

  • Affected Writers: Writers such as Ali Smith, Zadie Smith, and Gary Younge had threatened to boycott the festival unless changes were made to the sponsorship arrangement.

The festival's choice aligns with its commitment to emphasizing ethical partnerships and maintaining integrity in its associations.

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