CPO Program Financing: Harley-Davidson Financial Services Expands Flex Financing to Used Units
CPO Program Financing: A New Era for Harley-Davidson
Harley-Davidson Financial Services (HDFS) is set to enhance the CPO program by integrating certified pre-owned and used motorcycles into its Flex Financing program starting in 2025. This pivot is anticipated to facilitate greater access to financing for powersports enthusiasts.
Leveraging Historical Data
At the recent PowerSports Finance Summit 2024 held in Las Vegas, Yordanka Martin, chief risk officer at HDFS, explained that incorporating used units into their offerings would require less number crunching. HDFS's extensive experience in the market equips them with valuable insights into historical data and used-vehicle values.
- Flexible financing options
- Increased availability of CPO motorcycles
- Market data-driven adjustments
Preparing for Future Trends
Martin emphasized the need for strategic adjustments reflecting market expectations while keeping a strong foundation rooted in past data. HDFS is committed to evolving alongside consumer trends, ensuring better access to financing for all.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.