Kroger Faces Backlash Over Facial Recognition Technology and Allegations of Surge Pricing

Wednesday, 16 October 2024, 20:22

US supermarket Kroger is facing scrutiny as news breaks about its alleged use of facial recognition technology and surge pricing practices. Local lawmakers, including Congresswoman Rashida Tlaib, have raised concerns over potential price gouging. The corporation rebuts these claims, asserting its commitment to lowering prices for customers. A deeper look into this controversy reveals the implications for consumers and the retail industry.
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Kroger Faces Backlash Over Facial Recognition Technology and Allegations of Surge Pricing

Kroger Under Fire for Alleged Surge Pricing Tactics

US supermarket Kroger is in the spotlight as accusations arise regarding its implementation of facial recognition technology to drive prices through supposed surge pricing. Congresswoman Rashida Tlaib has voiced her apprehensions, suggesting that such practices could lead to price gouging and discrimination.

Public Response to Controversy

  • Shoppers express fear over fluctuating grocery prices.
  • Tlaib's letter to Kroger emphasizes equality in pricing for all customers.

In response to these claims, Kroger firmly denied accusations of engaging in surge pricing, stating that their focus lies in reducing prices to better serve their customer base.

Kroger's Business Model

  • Kroger's official statement outlines its strategy of fighting inflation.
  • Facial recognition technology is purportedly being used for targeted advertisements rather than pricing manipulation.

The discussion around Kroger's pricing strategies raises important questions about the intersection of technology and consumer rights in the retail market.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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