Chinese Smartphone Brands and Apple Propel Global Smartphone Shipments Amid Economic Headwinds
Chinese and Apple Brands Drive Smartphone Market Growth
In the face of economic headwinds, Chinese smartphone brands have experienced a remarkable surge in shipments, contributing to a 4% increase in global smartphone shipments, which now exceeds 316 million units. This trend is further supported by Apple’s recent launch of the iPhone 15 and iPhone 16 series.
Leading Players in the Market
- Xiaomi retained the 3rd spot with 42.8 million units shipped, showing a 3% increase.
- Oppo reached 28.8 million smartphones, growing nearly 6% year-on-year.
- Vivo demonstrated the fastest growth at 23%, with shipments hitting 27 million units.
- Apple remains robust in the competition, with a 3.5% increase in iPhone shipments to 56 million units in the September quarter.
Will Wong from IDC notes that despite inconsistencies, Chinese vendors are demonstrating significant resilience in market performance. Apple’s growth is largely attributed to strong demand for older models, while the new iPhones enhance its market share against competitors like Samsung Electronics and Huawei.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.