Tencent's Strategic Focus on 'Evergreen' Video Games in Mainland China
Wednesday, 29 May 2024, 11:50
Tencent's Strategy on 'Evergreen' Titles
The latest move by Tencent, driven by senior vice-president Steven Ma, reflects the evolution in mainland China's gaming industry.
Key Points:
- Focus: Prioritizing 'evergreen' video games
- Reasoning: Maturing domestic gaming market
- Leadership: Steven Ma leading the strategic shift
This intentional pivot underscores Tencent's proactive approach towards adapting to the changing dynamics within the local gaming sector.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.