Tencent's Strategic Focus on 'Evergreen' Video Games in Mainland China

Wednesday, 29 May 2024, 11:50

Tencent, under the leadership of senior vice-president Steven Ma, is steering its video game portfolio towards 'evergreen' titles in response to the evolving and maturing gaming landscape in mainland China. This strategic shift is aimed at harnessing the long-term potential of stable and enduring games in the domestic market.
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Tencent's Strategic Focus on 'Evergreen' Video Games in Mainland China

Tencent's Strategy on 'Evergreen' Titles

The latest move by Tencent, driven by senior vice-president Steven Ma, reflects the evolution in mainland China's gaming industry.

Key Points:

  • Focus: Prioritizing 'evergreen' video games
  • Reasoning: Maturing domestic gaming market
  • Leadership: Steven Ma leading the strategic shift

This intentional pivot underscores Tencent's proactive approach towards adapting to the changing dynamics within the local gaming sector.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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