Bath and Body Works Responds to Controversy Over KKK-Like Candle Imagery

Monday, 14 October 2024, 13:07

Bath and Body Works has apologized for a candle design that resembled KKK hoods. The winter-themed candle, 'Snowed In,' sparked outrage due to its label imagery. The company has ceased sales and is taking corrective actions to address the situation.
Thehill
Bath and Body Works Responds to Controversy Over KKK-Like Candle Imagery

Background on the Controversy

Bath and Body Works has come under fire for a winter-themed candle, “Snowed In,” which featured a label design eerily similar to Ku Klux Klan hoods. The candle's imagery, which includes pointy shapes and eye holes, drew immediate comparisons to this hate symbol, sparking significant public outrage.

Company's Response and Actions

In light of the backlash, Bath and Body Works issued an apology, emphasizing their commitment to customer feedback and corrective measures. The spokesperson stated, “At Bath and Body Works, we are committed to listening to our teams and customers…” The candle has since been pulled from online and physical store shelves while the company evaluates its design process.

Public Perception and Future Implications

The Anti-Defamation League’s classification of the KKK hood as a hate symbol adds to the weight of this controversy. As consumers and advocacy groups monitor the situation, Bath and Body Works faces increased scrutiny on their product design and marketing strategies moving forward.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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