Bytedance's TikTok Job Cuts Reflect Major Shift to AI in Malaysia's Social Media Landscape

Friday, 11 October 2024, 06:30

Bytedance’s TikTok is undergoing job cuts as the social media giant pivots towards AI-driven content moderation in Malaysia. This strategic move impacts hundreds of employees amidst rising global technology regulations. The shift emphasizes the growing reliance on artificial intelligence in managing online content, a crucial aspect for future operations.
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Bytedance's TikTok Job Cuts Reflect Major Shift to AI in Malaysia's Social Media Landscape

Bytedance's TikTok Job Cuts

Bytedance, the parent company of TikTok, has announced significant job slashes as it transitions to artificial intelligence for content moderation.

Impact in Malaysia

Sources indicate that over 700 jobs were cut in Malaysia alone, though TikTok clarified that fewer than 500 employees were affected. Most of those laid off were involved in content moderation.

  • The layoffs were communicated via email.
  • These changes are part of TikTok's ongoing strategy to enhance content moderation.
  • Overall, the company is streamlining its operations globally.

Future of Content Moderation

According to TikTok, the company plans to invest up to US$2 billion globally this year to improve its moderation efforts.

  1. 80% of guideline-violating content is now removed by automated systems.
  2. Further layoffs are anticipated as part of operational consolidation.

Beijing-based ByteDance, evaluated at nearly US$230 billion, faces heightened regulatory scrutiny. Malaysia’s government has mandated social media operators like TikTok to secure operating licenses by January to tackle cybersecurity issues.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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