Korean Exports Disrupt: Young Chinese Consumers Favor Food Over Cosmetics
Korean Food Gains Preference Among Chinese Consumers
The evolution of young Chinese consumers’ preferences is evident as they increasingly favor Korean food over cosmetics. Zhao Siqi, a 28-year-old in Shanghai, revels in spicy Korean ramyeon instead of opting for beauty brands. Likewise, university student Ashely Sun immerses herself in the flavor of Buldak Bokkeum-Myeon.
Decline in Korean Cosmetics
Despite the initial rise of Korean beauty products in China, a shift has occurred. In 2017, Korean brands dominated the market, but recent data shows their share plummeted, preempted by rising local competition and export restrictions.
- Processed Rice-Based Products: Exports of processed rice-based goods surged, with instant noodles witnessing a significant rise in demand.
- Cultural Influence: K-dramas and their depiction of food scenes are crucial in enhancing Koreans' culinary exports.
Future Outlook
As the popularity of Korean food continues to rise, experts posit that this trend presents substantial opportunities for Korean food products in Chinese markets. Despite showing strong growth for food exports, concerns linger about the ongoing performance of Korean cosmetics amidst fierce competition.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.