Discover Why Customers Prefer Small Businesses Over Big Corporations

Top 5 Little-Known Reasons Why Customers Buy From Small Businesses

How can small businesses compete with big corporations? By going deeper into the local community. See how better small business marketing can help.

As a small business owner, you should spend lots of time thinking about your customers: who they are, what they need, and why they buy from you. Building stronger, deeper, more loyal customer relationships is the best way for small businesses to find a profitable niche and stay ahead of competition from big box retailers and corporations. Being small can be an advantage, if your small size helps you stay closer to your customers.

• Customers actively want to "shop small" with small businesses
• According to survey data from the VistaPrint and Wix 2024 Small Business Marketing Report, large percentages of U.S. consumers feel a strong impulse to shop with small businesses.
• 78% of consumers say "it's important for them to shop small."
• 46% of consumers regularly seek out small businesses in their local communities
• 41% say that supporting a local business is a good reason to shop small instead of with a big corporation

The lesson: Don't assume that there is no room for your business in a world with so many big corporate competitors. People are out there in your local community (or online) who want to support your small business, if you can just get them introduced to your company. That's where small business marketing can help!