5G Handset Sales in China: Huawei Surpasses Apple During National Day Holiday
Huawei Dominates Smartphone Sales in August
In a groundbreaking turn, Huawei Technologies reported a remarkable bias in its smartphone sales, topping Apple in August for the first time in 46 months. According to a new report by CINNO, while Huawei flourished with its 5G handset lineup, Apple's iPhone sales dwindled significantly.
National Day Holiday Boosts Local Brands
The recent National Day holiday saw a spike in demand for Huawei's high-end smartphones, including the Mate and Pura series. Huawei's smartphone shipments experienced a stunning 26.7% growth, while Apple saw a decline in shipments that reached 1.87 million units in August.
Competitive Landscape Ahead of iPhone 16 Launch
Competition continues to escalate between Apple and Huawei in the world's largest smartphone market. Despite Apple launching its new iPhone 16 series globally, industry analysts predict that the Chinese market's enthusiasm for new iPhones may be tempered by regulatory hurdles affecting Apple Intelligence and generative AI features.
Future Outlook in China's Smartphone Market
- Huawei's Market Position: 17.5% share in Q1 and Q2, with continued growth.
- Apple's Challenges: Dropped out of the top-five smartphone brands in China.
- Analyst Predictions: Expectations of strong iPhone 16 demand post AI feature release.
For more detailed insights, consider exploring other reports and analyses from industry experts.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.