Navigating the Bot Epidemic: Web3 Marketing Strategies for Sustainable Growth

Thursday, 23 May 2024, 17:52

In a recent analysis by Filip Wielanier, co-founder of Cookie3, a call to wake up to the bot epidemic and shift focus towards airdrops and KOL campaigns aimed at converting real users is emphasized. The article highlights the importance of building brand relationships and rewarding engaged communities to combat the negative impact of bots in Web3 marketing strategies.
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Navigating the Bot Epidemic: Web3 Marketing Strategies for Sustainable Growth

Web3 Marketing Strategies for Sustainable Growth

In a recent analysis by Filip Wielanier, co-founder of Cookie3, a call to wake up to the bot epidemic and shift focus towards airdrops and KOL campaigns aimed at converting real users is emphasized.

  1. Build brand relationships for sustainable growth
  2. Reward engaged communities for long-term success

The article emphasizes the need to focus on sustainable marketing strategies that combat the negative impact of bots in Web3 marketing.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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