Real Estate Stimulus Impact on Homebuyer Activity During China's Golden Week

Sunday, 6 October 2024, 00:00

Real estate stimulus measures from Beijing aim to boost homebuyer activity during China's Golden Week. With fresh policies and discounts introduced, property developers are eager to foster sales momentum. This initiative is critical amidst a struggling property market and economic challenges.
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Real Estate Stimulus Impact on Homebuyer Activity During China's Golden Week

Real Estate Stimulus Initiatives

Beijing has launched a series of stimulus policies to invigorate the sluggish property market as the National Day Golden Week approaches. With over 130 cities engaged in promotional activities, they aim to attract homebuyers through live-streamed events and special discounts.

Key Policies Affecting Home Sales

  • Mortgage Rate Reduction: The People's Bank of China lowered mortgage rates by half a point.
  • Down Payment Revisions: The required down payment for second homes is reduced from 25% to 15%.
  • Government Incentives: Transport subsidies and discounts for local buyers are offered.

Market Activity During Golden Week

The holiday is a pivotal period for gauging domestic demand. Local governments have begun loosening property sales restrictions, encouraging potential buyers. For example, Guangzhou eliminated all purchase barriers, and Beijing reduced down payment ratios for first-time buyers.

Surge in Homebuyer Interest

  1. Beijing witnessed a 92.5% increase in house viewings for new homes.
  2. Shenzhen new home sales soared 569% year-on-year during early October.
  3. Nationwide, 50% more individuals participated in sales activities compared to last year.

As China prepares to release nationwide property price data, early indicators suggest that these stimulus measures may begin to ameliorate some of the economic pressures faced by the real estate market.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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