Is It Too Late to Invest in Celsius Holdings or Can It Still Make Investors Millionaires?

Growth is still strong

Celsius has come virtually out of nowhere since the start of the pandemic. The brand got its start in gyms and fitness centers, and then gained a following on Amazon during the pandemic, benefiting in part from the stay-at-home effect.

Margins are expanding

Celsius delivered impressive gross margin expansion in Q1, from 43.8% to 51.2%. This reflects the company's own inventory controls, lower raw material pricing, and reduced freight costs.

There's still significant opportunity for growth

Despite growing by around triple digits for the last few years, the company still has a number of valuable growth opportunities that should support its long-term growth.