McDonald's Embracing Digital Strategy with New Franchisee Marketing Fund
Thursday, 9 May 2024, 14:00
McDonald's Embracing Digital Strategy
In a bid to expand its mobile business, McDonald's has introduced a new franchisee digital marketing fund. This initiative aims to enhance the company's digital presence and attract more customers through innovative marketing strategies.
Focus on Loyalty Program Expansion
McDonald's has set an ambitious target of reaching 100 million loyalty program members by 2027. By leveraging digital technologies, the company intends to drive customer engagement and loyalty, positioning itself for long-term growth in the market.
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