Markets Boosted: Costco's Retail Expansion with Platinum Bars
Costco's Retail Strategy: Introducing Platinum Bars
Costco is expanding its precious-metals business by offering 1-ounce bars of platinum for $1,090. The retailer is selling the item online, exclusively for Costco members. The bars are made from 999.5 pure platinum and are Swiss-made, featuring an image of Lady Fortuna, the goddess of chance, luck, and fate.
Platinum Market Trends
Despite prices being relatively flat year-to-date, platinum has appreciated by 14% over the past year, with futures trading around $1,000 an ounce. Costco's sales of the platinum bar began within the last two months and have already garnered 14 five-star reviews from verified purchasers.
Why Retail Precious Metals Matter
- Increased Interest in Precious Metals
- Costco's Competitive Pricing
- Member-Exclusive Offerings
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