The Influence of Celebrity Brands on Victoria’s Secret: An Expert Analysis

Wednesday, 8 May 2024, 17:46

An analyst points to the impact of popular celebrity brands like Kim Kardashian and Rihanna on the declining market share of Victoria’s Secret. The lingerie giant is also resorting to price cuts to boost demand amidst increasing competition.
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The Influence of Celebrity Brands on Victoria’s Secret: An Expert Analysis

Victoria’s Secret Market Share Decline

Analysts express concerns over Victoria’s Secret's shrinking market share, attributing it partly to the emergence of celebrity brands like Kim Kardashian and Rihanna.

Price Reduction Strategy

Victoria’s Secret is implementing price cuts to drive consumer demand, facing intensified competition in the market.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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