Vitasoy's Commitment to Sustainability: Engaging the Next Generation

Wednesday, 2 October 2024, 23:30

Vitasoy is prioritizing sustainability by attracting young talent in the plant-based food sector. CEO Roberto Guidetti emphasizes the significance of this initiative in addressing climate change. By involving millennials and Generation Z in sustainability efforts, Vitasoy aims to improve its performance and reduce greenhouse gas emissions while focusing on renewable energy and sustainable packaging.
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Vitasoy's Commitment to Sustainability: Engaging the Next Generation

Vitasoy's Sustainable Vision

Attracting young talent is crucial for Vitasoy's sustainability performance. CEO Roberto Guidetti directly interviews candidates for sustainability roles, emphasizing the company's commitment to environmental issues.

The Importance of Youth Engagement

Millennials and Generation Z express keen interest in joining Vitasoy, signifying the younger generation's dedication to climate-friendly practices in the food and beverage sector.

Scientific Insights on Plant-Based Products

Recent studies show that oat- and soy-based beverages have a significantly lower carbon footprint than dairy, aligning with Vitasoy's sustainability goals.

Bottlenecks in Sustainability

Despite being on track for water conservation, Vitasoy faces challenges in climate target commitments. The company has yet to formulate a timeline for achieving net-zero emissions.

Investments for Future Growth

Vitasoy has ambitions to enhance energy efficiency and explore renewable energy sources. Current efforts result in 13.6% of electricity from renewables, with ongoing investments improving sustainability.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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