August Retail Sales Drop and Consumer Patterns Shift in Hong Kong

Thursday, 3 October 2024, 08:54

August saw Hong Kong's retail sales decline by 10%, marking a sixth consecutive month of downturn. As consumer patterns evolve, mounting pessimism affects SMEs across the region. Amidst ongoing challenges from domestic spending shifts, businesses grapple with an uncertain future.
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August Retail Sales Drop and Consumer Patterns Shift in Hong Kong

Retail Sales Decline in August

In August, Hong Kong witnessed a 10% decline in retail sales, extending a streak of six months of falling figures. These provisional figures, released by the Census and Statistics Department, show that sales plummeted to HK$29.2 billion (US$3.7 billion), a continuation of the 11.7% year-on-year decline noted in July.

Factors Contributing to the Downturn

  • Changing consumer patterns, emphasizing border shopping.
  • Strong Hong Kong dollar.
  • Increased outbound travels during summer holidays.

A government spokesman stated, "Looking ahead, the retail sector will still face challenges in the near term." Despite these issues, initiatives aimed at supporting the retail market may assist in recovery.

Support for SMEs

The government reassures ongoing support for small and medium-sized enterprises (SMEs) in the retail space through various programs, such as the SME Export Marketing Fund. Acknowledging rising closures - 94,002 in the last year - the sentiment among SMEs remains grim, hampered by cash flow issues and an investor exodus.

Outlook

Retail sales contracted by 7.7% in the first eight months of 2024 compared to the same period last year. The challenge ahead presents a tough landscape for businesses.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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