Life Time Fitness Boosts Growth Through Pickleball and Lululemon Collaboration
Tuesday, 7 May 2024, 12:00
Life Time Fitness Expands with Pickleball Focus
The upscale fitness company, Life Time Fitness, is making significant moves to leverage the growing popularity of pickleball and enhance its market presence.
New Partnership with Lululemon
As part of its growth strategy, Life Time Fitness has partnered with renowned athletic apparel brand Lululemon to offer premium fitness experiences.
Investment in Pickleball
By investing in new pickleball courts and amenities, Life Time Fitness aims to attract a wider audience and solidify its position in the competitive fitness industry.
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