Howard Schultz Urges Starbucks to Prioritize Coffee Quality for Business Revival
Monday, 6 May 2024, 20:02
Former Starbucks CEO Howard Schultz urges
his successors to get back to basics as the company sees falling sales.
Schultz's Advice:
- Focus on spending time in stores and providing high-quality coffee
- Contrition and discipline on the core values necessary for recovery
- Fix begins at home: U.S. operations are crucial for revival
While Schultz remains the largest shareholder, he emphasizes the need for board members to work in stores and reinvent the mobile ordering process. The call for a maniacal focus on customer experience highlights the urgency for change.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.