Pushing Into a New Age for Digital Advertising with Alkimi's Newest Executive Appointment

Pushing Into a New Age for Digital Advertising

London, United Kingdom, 2nd October 2024, FinanceWire

Pushing into a new age for digital advertising, UK-based Alkimi, the world’s first decentralised ad exchange, is excited to announce the appointment of Robert Bradley as Non-Executive Director. Robert brings over 20 years of experience in the media industry, working for the biggest media brands, and leading digital innovation, commercial strategy, and ad tech operations, driving significant revenue growth across global markets.

Strategic Insights and Leadership

As an advisor at Alkimi, Robert will leverage his extensive background in digital ecosystems, ad technology, and international commercial strategy to help scale Alkimi's platform, bringing innovative solutions to the forefront of the advertising industry.

• Robert's unparalleled expertise in media aligns perfectly with Alkimi's vision of disrupting traditional advertising.
• Transparency and efficiency are core focuses, aiming for net zero emissions.

Bradley's career has spanned key leadership roles at News Corp, IDG, and CNN International Commercial (CNNIC). His current role as the Senior VP at CNNIC / Warner Bros. Discovery, Inc. where he spearheads commercial digital transformation and revenue growth across key digital assets. Alongside managing strategic partnerships across APAC, LATAM, and EMEA regions, he also has experience in managing multi-platform brand partnerships and ad sales, positioning him uniquely to guide Alkimi in its next phase of growth.

Insights into Alkimi's Mission

Alkimi is a decentralised replacement to the inefficient legacy programmatic ad exchanges with the mission to restore the value exchange between advertisers, publishers, and users. It enables fast, scalable solutions with zero fraud and low fees.

Bradley will be making his first live panel appearance with Alkimi at Zebu Live in October.

About Robert Bradley

Rob joins Alkimi as a NED, eager to drive innovation and monetisation of digital advertising. His illustrious career has significantly impacted the digital landscape.