Australia Targets Facebook and Instagram Scams with Meta Partnership

Wednesday, 2 October 2024, 14:47

Australia addresses scams on Facebook and Instagram by partnering with Meta to tackle 'celeb bait' ads. These deceptive ads exploit AI-generated images of celebrities, leading consumers into fraudulent investment schemes. With a rise in scam reports, the Australian government is also pushing for an anti-scam law.
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Australia Targets Facebook and Instagram Scams with Meta Partnership

Australia and Meta's New Initiative Against Scams

Australia is intensifying its fight against scams on Facebook and Instagram by collaborating with Meta to address the growing concern over 'celeb bait' advertisements.

The Impact of Scams on Consumers

These misleading ads often feature images of celebrities generated by artificial intelligence, tricking consumers into investing in non-existent schemes. Since April, reports of such scams have surged, prompting Meta to remove around 8,000 scam ads from its platforms.

Government Involvement and Future Regulations

The Australian government, led by Prime Minister Anthony Albanese, is drafting anti-scam legislation aimed at implementing strict penalties against social media companies that fail to comply. This initiative follows a 20% rise in scam reports in 2023, resulting in losses of A$2.7 billion.

Ongoing Legal Battles

Meta faces legal challenges as lawsuits claim it has poorly managed the spread of scam content, with allegations pointing to deceptive cryptocurrency ads that exploit celebrity images.

Industry Response and Future Projections

Industry leaders emphasize the importance of proactive measures to combat scams ahead of any new regulations. Continued collaboration with financial institutions is seen as key to effectively identifying and addressing fraudulent activities.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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