Former CEO Howard Schultz Urges Starbucks to Improve Customer Experience

Monday, 6 May 2024, 02:40
Starbucks' former CEO Howard Schultz emphasizes the need for the coffee chain to acknowledge mistakes and enhance the customer experience following disappointing earnings. Schultz calls for a renewed focus on delivering exceptional service to attract and retain customers, emphasizing the importance of addressing operational challenges. The push for improvement signals a potential shift in strategy for Starbucks under new leadership.
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Former CEO Howard Schultz Urges Starbucks to Improve Customer Experience

Starbucks Ex-CEO Howard Schultz Urges Overhaul for Customer Experience

A week after Starbucks Corp. reported disappointing quarterly earnings and a gloomy annual forecast, its former chief executive said the coffee chain needs to own up to its mistakes and work harder to deliver a better experience for its customers.

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.

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