The Tough Road Ahead for GoPro in 2024: A Detailed Analysis
Friday, 3 May 2024, 10:06
Why GoPro Faces Challenges
GoPro's core customer base is limited due to the specialized nature of its rugged cameras.
Struggles in 2023
Sales decline during the crucial holiday season of 2023 highlighted market concerns.
- 8% drop in sales
- Shift towards more expensive cameras
Subscription Strategy
GoPro aims to grow subscription revenue, but product sales are crucial for its success.
- 77% revenue from device sales
- 18% growth in subscription revenue in 2023
Outlook for 2024
Investors remain cautious as GoPro faces challenges in market positioning and sales performance. With the shift towards subscription services, the company's strategic decisions will be key to its future success.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.