TikTok Strikes New Partnership with Universal Music Group Bringing Top Stars Back to Platform
Thursday, 2 May 2024, 13:00
TikTok and Universal Music Group Agreement
The recent partnership between TikTok and Universal Music Group (UMG) has resulted in a breakthrough agreement that is set to benefit numerous artists and songwriters represented by UMG. The new deal focuses on providing enhanced remuneration and promotional opportunities for musicians on the popular short video platform.
Key Highlights:
- Improved Compensation: Artists like Taylor Swift and BTS are expected to receive better compensation for their content on TikTok.
- Enhanced Promotion: The agreement aims to boost visibility for UMG-represented artists, ensuring they reach a wider audience on the platform.
- Artificial Intelligence Protection: The deal includes provisions to safeguard artists' work from unauthorized use by generative artificial intelligence tools.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.