Supermarket Chain Faces Scrutiny Over Use of Fake Farm Names on Food Packaging

Wednesday, 1 May 2024, 09:00
In a recent development, Members of Parliament have raised concerns over Lidl's use of the 'Strathvale Farm' branding on Scottish chicken packages. The supermarket chain is being questioned for deceptive marketing practices by using fictitious farm names, misleading consumers. This investigation underlines the importance of transparency in food labeling and its impact on consumer trust.

MPs Question Lidl on 'Strathvale Farm' Scottish Chicken Branding

In a recent development, Members of Parliament have raised concerns over Lidl's use of the 'Strathvale Farm' branding on Scottish chicken packages. The supermarket chain is being questioned for deceptive marketing practices by using fictitious farm names, misleading consumers.

This investigation underlines the importance of transparency in food labeling and its impact on consumer trust.

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