Ford's Free Home Charger and Installation: A Game Changer for EV Skeptics

Monday, 30 September 2024, 05:03

Ford is targeting EV 'fence-sitters' with a groundbreaking free home charger and installation offer. The initiative includes complimentary home chargers and installation for new EV buyers or lessees. This move aims to alleviate concerns and encourage the shift to all-electric vehicles.
Theverge
Ford's Free Home Charger and Installation: A Game Changer for EV Skeptics

Ford's New Initiative to Attract EV Buyers

In a bid to entice customers hesitant about switching to electric vehicles, Ford has announced a compelling offering called the "Ford Power Promise." This program introduces a suite of benefits aimed at making the transition to all-electric vehicles smoother and more appealing.

Details of the Offer

  • Customers who purchase or lease a new EV between October 1st and December 31st will receive a complimentary home charger.
  • The charger included is the Ford Charge Station Pro, valued at $1,310.
  • Standard installation costs, covering up to 60 amps of power and 80 feet of wiring, will be provided at no charge.
  • For those who already own a home charger, Ford will offer a cash equivalent of $2,000.

Ford's Commitment to Customer Experience

Becca Anderson, senior director at Ford's Model e division, highlighted that this initiative is unique to Ford, stating, “This means less stress and more convenience for our customers, making their home charging setup easy.” Ford's strategic move is not only aimed at boosting EV sales but also at building trust and ease for new customers venturing into the electric vehicle market.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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