Yum China's Strategy to Target Smaller Cities and Affordability Amid Slowing Economy

Yum China Expands to Untapped Markets

Yum China Holdings, the parent company of KFC and Pizza Hut in China, is embarking on an expansion strategy targeting smaller cities in the country. The company aims to tap into the potential of these 'untapped' markets by offering low-price options to appeal to budget-conscious consumers.

Key Points:

• Strategic Focus: Yum China focuses on reaching consumers in smaller cities.
• Affordability Strategy: Offering low-price options to attract budget-conscious customers.
• Growth Potential: Targeting new markets amidst an economic slowdown.