Ford's New Benefits Program Combats 'Change Anxiety' in the Face of Sluggish EV Sales
Ford's Strategic Benefits Program
Ford's freshly unveiled benefits program tackles the emerging issue of 'change anxiety' that potential electric vehicle (EV) buyers face as sales begin to wane. This initiative aligns with Ford’s commitment to enhancing customer experience during a pivotal time in the automotive sector.
Key Features of the Program
- Installation of a $1,310 level-two home charger to ensure hassle-free EV upkeep.
- 24-hour advisor service to assist customers with any questions or concerns.
- Roadside assistance for five years or up to 60,000 miles to provide peace of mind on the road.
Targeting Important Models
The program highlights Ford's top-tier EVs, including the Ford F-150 Lightning and Mustang Mach-E, stressing the flexibility and accessibility offered to potential buyers in this changing market landscape.
Conclusion: A Step Towards Confidence in Electric Vehicles
As Ford continues to adapt to market dynamics, these efforts represent a strategic approach to promote consumer confidence amid a slowdown in electric vehicle sales.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.