AppLovin's AI-Powered Success and Future Growth Prospects
Impressive Q1 results
AppLovin's fortunes changed for the better after the company released its Axon 2 artificial intelligence (AI)-based advertising technology in Q2 of last year. Since the release of Axon 2, AppLovin has seen its quarterly software platform revenue growth accelerate each quarter.
More opportunities ahead
The success AppLovin's mobile gaming customers have been having with Axon 2 has led to a lot of buzz around the product within the industry. The company said this has led to a lot of new mobile gaming customers joining its platform over the past year.
- Management notes the intention to grow software platform by 20-30% in the long term.
- AppLovin plans to move into web-based marketing and e-commerce using Axon 2.
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