Victoria Beckham's Collaboration with Mango to Boost Revenue and Expand Market Reach
Victoria Beckham's Fashion Empire
Collections by ex-Spice Girl had been too dear for most but deal with affordable chain forecast to help tip VB business into profit.
A Dream Realized
When Victoria Beckham debuted her first collection of just 10 dresses in a luxury hotel suite at the Waldorf Astoria in New York in 2008, she told the sceptical assembly of the world’s most powerful fashion editors that she had “spent a lifetime wanting to do this”.
“It’s what I always dreamed of since I customised my school uniform when I was 7 years old,” she said. “Then along came the Spice Girls which opened a lot of doors for me. And, let’s be honest, closed a lot. But those days are over. I was never going to be the world’s best singer, but I hope I can be a good designer.”
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