Douyin Influencer Agency Faces Heavy Penalty for Misleading Mooncake Claims
Severe Penalty for Three Sheep Group
Three Sheep Group, a prominent Douyin influencer agency, is now facing a significant financial sanction of 69 million yuan (approximately US$9.8 million) after allegations arose regarding the false marketing of mooncakes. These products were misrepresented as originating from Hong Kong, leading to an intervention by the Hefei market regulator.
Details of the Scandal
According to reports, the agency's founder, Zhang Qingyang, known as Crazy Little Brother Yang, has been under scrutiny following promotional campaigns misleadingly advertising the 'Hong Kong Meisun Mooncakes'. Investigations revealed that the associated manufacturer, Guangzhou Meisun Food Company, was not officially registered in Hong Kong.
- Market regulator intervention resulted in suspension of live-commerce operations.
- Three Sheep issued an apology and promised comprehensive internal corrections.
- Refunds and additional compensation promised to affected consumers.
Live Streaming and E-Commerce Dynamics
The controversy sheds light on the pressures within the fast-growing live-streaming e-commerce sector, indicating systemic challenges with product quality transparency.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.