Information Commissioner's Office Critiques Google's Ad-Privacy Plan in Draft Report
Friday, 19 April 2024, 03:00
ICO Report on Google's Ad-Privacy Changes
The Information Commissioner’s Office (ICO) has revealed details from an internal report stating concerns with Google’s ad-privacy changes.
Key Findings:
- Shortcomings in Cookie Replacements: The ICO highlights gaps in Google’s proposals.
- Advertiser Exploitation: Advertisers could potentially exploit these gaps.
The draft report emphasizes the importance of stringent data privacy measures and the necessity for effective ad-tracking alternatives in the digital advertising industry.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.