Food & Drink Inflation: Olive Garden's Menu Revamp to Address Sales Decrease

Tuesday, 24 September 2024, 17:04

Food & drink inflation has led to Olive Garden's recent sales decline as customers cut back on dining out. The chain is now revamping its menu, bringing back popular discontinued dishes to attract diners again. CEO Ricardo Cardenas announced these strategic changes during the September earnings call, aiming to reinvigorate customer interest amidst challenging market conditions.
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Food & Drink Inflation: Olive Garden's Menu Revamp to Address Sales Decrease

Food & Drink Inflation: Olive Garden Struggles with Sales Decline

In the current landscape of food & drink inflation, Olive Garden's menu of pastas and endless breadsticks has failed to keep customers returning, resulting in a notable decline in sales. As customers cut back on dining out this summer, the Italian-restaurant chain is responding with a comprehensive menu revamp.

Reviving Popular Dishes

  • Returning favorites such as Steak Gorgonzola Alfredo and Stuffed Chicken Marsala are making a comeback.
  • The company plans to expand its Never Ending Pasta Bowl offer by adding a new sauce option: Garlic Herb.

CEO Ricardo Cardenas highlighted these adjustments during a September 19 earnings call, stating that reintroducing these beloved meals is essential for enticing diners back to Olive Garden.

Strategic Response to Market Challenges

As the restaurant industry grapples with continued pressure from food & drink inflation, Olive Garden hopes to reinvigorate its brand and address customer concerns over price sensitivity. The company's ability to entice patrons back will be critical for enhancing overall performance amid shifting consumer preferences.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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